Writing White Papers - Latest Comments in FREE Teleconference Thursday (Lead Gen. & White Papers)

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

loans — Fri, 23 May 2008 08:12:14 -0000

Thanks for the recording, it’s very impressive.

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

designer cufflinks — Wed, 21 May 2008 05:12:30 -0000

Missed the live conversation. But the recording is great. Thanks for the post. Really helpful and filled with useful information. Will try it out soon

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

Phyllis V — Tue, 20 May 2008 14:31:49 -0000

I missed the call so thanks for posting the recorded version! What a treasure trove of information. No one should miss this!

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

blisters — Tue, 20 May 2008 10:47:10 -0000

I really benefited from the recorded version! I hope that i'll actually be able to retain what i've learnt. I'm quite bad at that :(. But no doubt, your video really is beneficial!

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

fatsgone — Mon, 19 May 2008 18:23:02 -0000

Thanks for the recording, it's very informative. But I just want to ask, what kind of sources can be cited as 'official' ? Besides reports I mean, because sometimes they're rather hard to refer to and cite.

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

Mr. Sustainable — Mon, 19 May 2008 16:03:26 -0000

Thanks a bunch for posting the recorded version! My parents were in town for a visit and I had to spend that hour with them. I'll be ready to launch my white paper by the end of the month. Your wonderful work is the main reason!

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

zohai — Fri, 16 May 2008 09:22:55 -0000

I agree with citations of sources or reference being the best way to proof your point. Using a credible source and no one will be questioning the facts you point out in your paper.

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

traveler — Fri, 16 May 2008 09:08:09 -0000

thanks for recording it. kinda helped me abit on the problem im facing myself. as mike said, we cant satisfy all the readers. but i will make sure the sources is clearly stated everytime i get a picture from from somewhere else.

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

VeraBradley — Fri, 16 May 2008 06:51:15 -0000

Echoing what Michael said, always do try to use facts that can be backed by credible sources. And credible being from a body with authority, as opposed to an unknown body. If you cite sources, your work will be more professional.

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

Shane — Thu, 15 May 2008 22:37:09 -0000

Thanks you for the recording because I missed the live teleconference.

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

Michael Stelzner — Thu, 15 May 2008 20:54:01 -0000

Karen - I have had that issue. The moral of the story is this: Try and stick with credible sources and always cite them.

The best ones are analyst firms and analyst reports.

Trade publications are also excellent.

REALIZE this, you cannot satisfy all the readers ALL the time.

There will ALWAYS be complainers, however most people will not criticize the source.'

MIKE

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

Michael Stelzner — Thu, 15 May 2008 20:51:56 -0000

If you missed the call, you can listen to it here:

http://www.marketingwhitepa...

Re: FREE Teleconference Thursday (Lead Gen. & White Papers)

Karen — Thu, 15 May 2008 19:47:45 -0000

Wonderful session! Thank you so much for your solid advice and authentic delivery! I finally worked up the courage to ask my question but was cut off. Sigh.

Michael, have you ever run into a situation where a prospect or reader questioned the credibility of the source? If yes, how did you suggest your client handle it? Even if a paper is objective and not pushing a hard sale the source of its publication may raise red flags for the prospect. I'm thinking in terms of a lawn service company writing about fertilizers or an oil company publishing a paper on global warming.