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The White Paper and Its Following
Creating Passionate Users, although it comes from a software perspective, really gets into how to connect your product with your customers, regardless of your business.
David Armano's Logic+Emotion is a must-read, if only because he has the best graphics to explain social media and marketing, hands down.
Wow... there are so many good ones...
Other than those, there are many other writers I read and like which are too numerous to list here. But as a general rule, I love reading blogs penned by real practioners -- many of whom don't have a large audience but have real-world experience and an interesting perspective. So I encourage your readers to seek out the smaller fish in the sea, as well.
I enjoy reading the following blogs:
Sales Leads Insights by Mac McIntosh -- Mac always has "practical tactical" information you can put to use immediately. http://www.sales-lead-insights.com/
Kristin Zhivago's Revenue Journal -- Kristin writes thought-provoking articles about marketing and business. http://www.revenuejournal.com/blog
Marketing Roadmaps -- Not sure how I found this one, but I enjoy reading her pithy comments. http://getgood.typepad.com/getgood_strategic_ma...
I also like Laura Ries, The Origin of Brands
http://theoriginofbrands.com/
http://agelessmarketing.typepad.com/
http://www.ducttapemarketing.com/
http://www.micropersuasion.com/
http://sethgodin.typepad.com/
Here's a few of my faves:
http://servantofchaos.typepad.com/
http://russelldavies.typepad.com/
http://www.experiencecurve.com/
http://thebrandbuilder.blogspot.com/
So many good ones. So hard to choose.... I also recommend checking out the blogrolls of the blogs we are linking to here. That is a great way to find some keepers.
So, my blog is Logic + Emotion. Where do I start? Eight months ago nobody new who I was. Now, it seems that most people who I run into have heard of the blog. It simply blows me away and I feel pretty undeserving of such good fortune.
That said my blog is about all things related to creativity, innovation and design. I do these visuals that people seem to like (and share). Basically my theory is that we live in complex times and I use my knowledge of infomation design to help simplify through the use of visuals.
Actually, a nice way to get a snapshpot of my blog is to flip through the presentation here:
http://darmano.typepad.com/logic_emotion/2006/1...
And here is my canned statement:
Logic+Emotion exists at the intersection of Marketing 2.0, Brand Engagement and Experience Design—where passive consumers are transformed into active participants.
Hope that helps. Nice blog you have here too.
http://www.ownyourbrand.com/
http://www.ck-blog.com/
http://heehawmarketing.typepad.com/
Enjoy!
Thanks for stopping in!
Checked out your blog. What was the inspiration behind "Servant of Chaos?"
BTW, love your header graphic.
Mike
I find Fresh Creation interesting because great design (products, ads, whatever) is inspirational.
http://www.freshcreation.nl/
In a related vein is Kancept, a designer blog where design concepts (products mostly) are submitted and viewers can vote. Again, not truly marketing, but inspiring and original.
http://www.kancept.com/
Communities Dominate Brands hosts a lot of interesting ideas about engagement marketing (though the posts need some editing). I like the thoughts, hate the writing.
http://communities-dominate.blogs.com/brands/
Good topic! I "bloglined" a few sites I'd missed...
Thanks for stopping in!
Cool blogs. I find the Kancept strange because it simply asks if I would "buy this?" If most people are honest, they would not buy most of those concepts. Cool site though!
Mike
But the real benefit is looking at the same thing in a new way. A useful exercise for any copywriter.