DISQUS

Writing White Papers: Search Engine Optimization Tips: Meta Tags

  • Kirk Mahoney, Ph.D. · 2 years ago
    Nice article, Michael. This is a good reminder to those of us blog authors who have been around the Web for awhile to take a second look at our meta-tag settings.
  • SEO Consultant Halifax · 2 years ago
    Good article!
    Another tip is to use a hook in the description rather than the title. The title is so short a space to fit everything in whereas the description tag gives you more room.
  • Vittorio · 2 years ago
    Kirk, you are right, all bloggers should optimize their title and description meta tags before posting an article.

    Halifax, that is a great idea indeed. The meta description tag can be used to increase Click-Thrus on your listings by including benefits right into them.
  • Search Engine Marketing · 1 year ago
    Write for the humans not the engines. End of the day, the user will eventually be the one reading your title and description. Although it has been proved by many that similar meta description across pages will not harm your results, i will still advise the rest to follow unique meta description technique. Play safe.
  • John Paul Narowski · 1 year ago
    Thanks for the info. I have seen a site almost double its traffic after changing the Meta Description to not be exactly the same as the page title. What are your thoughts on the contemporary importance of Meta Tags? Many SEO's have said they are dead, or have much less importance.
  • Bubbila · 1 year ago
    Sweet resource, just what I have been looking for.
    I have added you to Stumbleupon.
  • Internet Marketing · 1 year ago
    Even though google don't see meta title and meta description that much important like the old day, but meta title and meta description are still important especially when it comes to search engine search result pages.
  • small business seo · 1 year ago
    meta descriptions the same across all pages may not harm but they definitely dont help you either.

    carefully crafted descriptions can help seo as well as clickthrough, often you'll see long tail search terms picking a word or phrase from the description along with the main page keywords

    titles critical, descriptions useful sometimes, keywords not with the typing
  • Seo copywriter · 1 year ago
    People love stories and especially stories which they can relate to. I found that if you can provide a rags-to-riches story or some other success story, people will relate to it. It builds trust.
  • Sevierville Real Estate · 1 year ago
    Great Info. It is sad to see sooo many sites that people have paid money for, sit idle, lost in the serps on page 500. I have seen site after site with default meta tags and identical descriptions for every page.

    Writing for the reader is a definate must, however, being able to write for the reader and still manage to entice the spiders is exactly what needs to happen. It is the middle ground that can prove to be win/win.
  • Rick Blackmon · 1 year ago
    I have just begun to realize the importance of meta tags. A previous poster said write for the humans and not the machines.

    I am finding that my structure is not structured at all. Another article regarding structure is what turned that light on for me. Kirk said this article should make us all examine our meta tags all over. I agree.
  • Jan Stadermann · 1 year ago
    hey michael,

    you have a nice blog there =) i bookmarked it already!
    i have a related blog.. on my blog, i have posted some ebooks (all for free), about several topics like affiliate marketing, getting targeted (and mostly free) traffic, make much money, social bookmarking..
    Several ebooks will follow, like search engine optimization, how to make your wordpressblog big..

    if you have enough time, i would be very happy if you would take a look to my blog

    http://ebook-chico.de


    regards
    jan stadermann
  • Ranking Pro · 1 year ago
    YES the and tags are a key factor.

    Understand though, that the train never leaves the station without keyword research. Often you will find ideas from looking at someone's source code, but is his vision the same as yours?

    You get 66 characters in your tag. Use each one like a gold nugget. Spend hours perfecting it.
  • Pamela · 1 year ago
    When doing meta tags is it best to use commas after each item you are describing or do you just list words with no commas.

    Thanks
  • people · 1 year ago
    Pamela -

    Have you noticed a measurable difference between the two? I 've tried both on different sites and can't see a repeatable difference.
  • infiniteMpressions · 1 year ago
    Thank you, nice article.

    www.InfiniteMpressions.com
  • seo dubai · 1 year ago
    Its good that you pointed out that Title keyword density is important as well.
  • Toronto SEO · 11 months ago
    There are many things that make an seo campaign successful. Keyword density is very important but I think the most significant things is link building. Proper link building does make a huge difference between a successful seo campaign and one that fails.
  • Searcher · 7 months ago
    Thank you very much. Usefull article. Meta tags are very important thing for search engines such as google. I will use it on my sites.
  • Richard · 5 months ago
    Whil SEO seems like a large mountain that needs to be climbed, there a also some basic steps required